FMCG

Plant-based, low-sugar shaping breakfast trends

CHICAGO — Consumers are interested in healthy, plant-based alternatives as well as unique flavors to start the day, according to data from Label Insight. The company looked at consumer online searches to see what breakfast foods increased in popularity during the pandemic. Within the breakfast sandwiches and meals category, product characteristics like “gluten-free,” “veggie”, “ketogenic”, “low carb” and …

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How the visibility budgets are used for price undercutting in FMCG?

If you speak to any Territory Sales In-charge or Manager (TSM) of a large FMCG company, they are going to mention one huge problem called price undercutting that affects their daily work. In an earlier post, I have written about how the wholesale trade leads to price undercutting. In this post, I am going to write about how the Territory …

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How to Create Emotional Connections with your Audience

Most purchases are emotional decisions, subsequently rationalized. The above statement is something of a mantra amongst advertising execs, and eliciting an emotional response from consumers is their holy grail. Emotional connection fuels viral campaigns, promotes brand loyalties and drives sales. Connect the dots, watch the dominoes tumble. This just leaves the sticky question of how, exactly, …

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The Hot Drinks Market: Some Like It Hot

The market for coffee, tea, cocoa, and other such beverages is heating up. June 24, 2020Jeff Grogg, George Squire, and Lynn TownsendKEYWORDS coffee and tea / drink mixes / hot chocolateOrder ReprintsNo Comments The hot drinks market topped $250B globally in 2018, and is expected to maintain an annual growth rate of 6% until at least 2025. Consumers drink hot beverages on …

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US Consumers Stockpile Indulgent Treats During COVID-19 Pandemic

Snack food consumption has increased by +8% during the pandemic as consumers seek comfort through savory and sweet snacks US consumers have historically turned to snack foods for comfort and enjoyment during challenging times, like the Great Recession, but this behavior has been heightened during the COVID-19 pandemic, reports The NPD Group. Given both the …

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