Are you curious about which trends & startups will soon impact your business? Explore our in-depth industry research on 3.011 FMCG startups & scaleups and get data-driven insights into technology-based solutions in our FMCG Innovation Map! The FMCG industry is undergoing a significant transformation in response to the demand for more convenience, the COVID-19 pandemic, […]
Top 10 FMCG Industry Trends & Innovations in 2021 Read More »
The FMCG industry has always been competitive given the need to drive high sales volume because of the low profit margins of the products. As the industry faces changes – such as the demographics of the consumer base and the need to introduce newer sales channels – technology is playing an important role in ensuring
Technology Enabling Transformation in the FMCG Industry Read More »
The business usually starts with an FMCG product idea to meet a likely need in the market. Researching its target audiences and understanding their buying behaviour helps figure out whether or not this idea is worth actualising As with any business through its quest, an FMCG food brand must make a series of good decisions
How to successfully take an FMCG brand to market Read More »
CHICAGO — Consumers are interested in healthy, plant-based alternatives as well as unique flavors to start the day, according to data from Label Insight. The company looked at consumer online searches to see what breakfast foods increased in popularity during the pandemic. Within the breakfast sandwiches and meals category, product characteristics like “gluten-free,” “veggie”, “ketogenic”, “low carb” and
Plant-based, low-sugar shaping breakfast trends Read More »
The question is, how can a brand stay competitive as new companies emerge every day and threaten its position? One solution is competitive intelligence (CI) – a process that can drive revenue and keep brands ahead in their industry. Let’s get into what CI is, what it isn’t, and how brands can harness it. What
A Marketer’s Guide To Competitive Intelligence Read More »
Marketing Budget for Small Business Marketing budgets are especially important for small businesses. Small business owners may lack the experience drawing up budgets; moreover, it’s critical that these companies keep costs as low and lean as possible as they scale. Ironically, you need marketing to scale. Without it, it’s hard to sell your products and
How to Manage Your Entire Marketing Budget Read More »
Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.” If you work in a marketing role like I do, it’s probably difficult for you to define marketing even though you see and use it every day — the term marketing is a bit all-encompassing
What is Marketing, and What’s Its Purpose? Read More »
Synopsis Marketing to South African Consumers provides core introductory marketing theory underpinned by a contemporary and localised South African perspective. South Africa has a unique hybrid economy with strong formal and informal economies co-existing in a deeply unequal society. This textbook maintains a classic view of marketing theory, but is written with a focus on consumer
Marketing to South African Consumers Read More »
Written by Lucy Alexander @lucyalexander22 HubSpot also recommends this fundamental guide for getting started with digital marketing. Get the Guide With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5%
The Who, What, Why, & How of Digital Marketing Read More »
Marketing is integral to enticing retailers and consumers to foodbev products. Here are some pertinent insights into the state of marketing in South Africa, penned by futurist/trends guru, Jonathan Cherry. ‘The business of business is marketing” goes the old adage, but it seems to be something on the wane, as Cherry laments. In 2017, Charles
The unhealthy decline of SA marketing Read More »
