Using emotional branding to reach the distracted consumer

In the digital age, we are constantly surrounded by bleeping phones and notification alerts. The onslaught of incoming communications can seem incessant and unceasing. Most modern consumers are surrounded by distractions, and marketers have a tough job helping their brands catch the attention of prospects. Related: Create strong emotional connections with your brand story Often, …

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FMCG Branding: Going for Gold with Fast Moving Consumer Goods

The fast-moving consumer goods (FMCG) sector is one of the most volatile and toughest categories in which to succeed and sometimes considered the birthplace of modern branding. The competition has always been fierce and the fight for wallet share never more challenging then it is now. Today’s FMCG industry is a multi-billion dollar sector that’s typically …

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What is FMCG

The Fast Moving Consumer Goods industry covers the household items that you buy when shopping in the supermarket or a pharmacy. ‘Fast moving’ implies that the items are quick to leave the shelves and also tend to be high in volume but low in cost items.  The products are ones that are essential items that …

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Five brand building strategies to build a profitable relationship with consumers

Have you heard the story about the tortoise and the hare? From how I remember it, they were about to compete in a race against one another. When the race started, the hare single-mindedly sped through with all his might and encountered many challenges along the way, while the tortoise made small, steady, measured steps …

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HOW DIGITAL MARKETING FOR FMCG BRANDS WILL REVOLUTIONIZE THE SECTOR

Digital media is changing the landscape for marketers everywhere, especially in the FMCG sector. Traditionally, campaigns for every FMCG product would depend upon determining the right marketing mix of the 4 P’s (Product, Price, Place and Promotion) that would best influence the target audience’s purchase decisions. Today, however, consumers are making buying-decisions differently and with …

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THE HIDDEN OPPORTUNITIES IN SOUTH AFRICA’S GROWING APPETITE FOR CONVENIENCE

South African consumers are facing an increasingly stressful, time-starved lifestyle which has created a burgeoning demand for convenient solutions that can help simplify their lives and points to a host of untapped opportunities for South African manufacturers and retailers. This stems from our latest report, which focuses on the Quest for Convenience and explores changing global consumer …

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