content-type: text/html; charset=UTF-8 vary: user-agent x-nitro-rev: 0d73cfd strict-transport-security:max-age=31536000 Blog | BBH Agencies

Marketing to South African Consumers

Synopsis Marketing to South African Consumers provides core introductory marketing theory underpinned by a contemporary and localised South African perspective. South Africa has a unique hybrid economy with strong formal and informal economies co-existing in a deeply unequal society. This textbook maintains a classic view of marketing theory, but is written with a focus on consumer …

Marketing to South African Consumers Read More »

The Who, What, Why, & How of Digital Marketing

Written by Lucy Alexander @lucyalexander22 HubSpot also recommends this fundamental guide for getting started with digital marketing. Get the Guide With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% …

The Who, What, Why, & How of Digital Marketing Read More »

How the visibility budgets are used for price undercutting in FMCG?

If you speak to any Territory Sales In-charge or Manager (TSM) of a large FMCG company, they are going to mention one huge problem called price undercutting that affects their daily work. In an earlier post, I have written about how the wholesale trade leads to price undercutting. In this post, I am going to write about how the Territory …

How the visibility budgets are used for price undercutting in FMCG? Read More »

How to define your brand positioning to set up new growth

Your brand positioning statement defines how your brand shows up to your ideal consumer target. Your brand positioning matches what consumers want with what your brand does best. Many brands are negligent in failing to define themselves. Keep in mind, if you don’t position your brand the way you want, your customers and competitors will …

How to define your brand positioning to set up new growth Read More »

How To Craft A Killer Brand Positioning Statement.

Whenever we think of a successful company brand, the first thing that pops into our head is their iconic logo. Whether it’s the ‘half eaten apple fruit’ of Apple, the ‘tick’ or the ‘swoosh’ of Nike, or the golden arches of McDonalds – We just cannot dislodge the image of their logo and ‘brand colors’ from our memory, no matter how hard …

How To Craft A Killer Brand Positioning Statement. Read More »

Call Now Button