Search Engine Optimization (SEO) is essential for FMCG (Fast Moving Consumer Goods) companies to improve their online visibility, attract more organic traffic, and drive sales. Here are some key strategies for implementing SEO in the FMCG sector: Keyword Research: Conduct thorough keyword research to identify relevant keywords that potential customers are using to search for […]
Branding plays a crucial role in the success of Fast Moving Consumer Goods (FMCG) products, and FMCG agencies are experts in creating and managing strong brands in this competitive market. Here are some key aspects of branding at FMCG agencies: Brand Identity: FMCG agencies focus on developing a distinct brand identity for their client’s products.
FMCG agencies employ various marketing strategies to promote Fast Moving Consumer Goods (FMCG) products and drive consumer engagement. Here are some common marketing techniques used by FMCG agencies: Brand Positioning: FMCG agencies focus on establishing a strong brand identity and positioning their client’s products in the minds of consumers. They differentiate the products from competitors
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Fast Moving Consumer Goods (FMCG) service providers are companies that specialize in supplying, distributing, and managing consumer products that have a high turnover rate and are typically sold at a relatively low cost. These products include items such as food and beverages, personal care products, household goods, and other everyday consumables.FMCG service providers play a
What are FMCG service providers? Read More »
Environmental, Social, and Governance (ESG) issues are of increasing importance in the Fast-Moving Consumer Goods (FMCG) industry, including both Fast-Moving Consumer Goods companies (FMCG) and Food and Beverage Organizations (FBOs). Here are key ESG issues they need to address: Environmental Issues: Sustainable Sourcing: FMCG companies and FBOs should focus on sourcing raw materials sustainably, including
Green Groceries: Key ESG Issues for the FMCG Industry (including FBOs) Read More »
Are you curious about which trends & startups will soon impact your business? Explore our in-depth industry research on 3.011 FMCG startups & scaleups and get data-driven insights into technology-based solutions in our FMCG Innovation Map! The FMCG industry is undergoing a significant transformation in response to the demand for more convenience, the COVID-19 pandemic,
Top 10 FMCG Industry Trends & Innovations in 2021 Read More »
The FMCG industry has always been competitive given the need to drive high sales volume because of the low profit margins of the products. As the industry faces changes – such as the demographics of the consumer base and the need to introduce newer sales channels – technology is playing an important role in ensuring
Technology Enabling Transformation in the FMCG Industry Read More »
The business usually starts with an FMCG product idea to meet a likely need in the market. Researching its target audiences and understanding their buying behaviour helps figure out whether or not this idea is worth actualising As with any business through its quest, an FMCG food brand must make a series of good decisions
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CHICAGO — Consumers are interested in healthy, plant-based alternatives as well as unique flavors to start the day, according to data from Label Insight. The company looked at consumer online searches to see what breakfast foods increased in popularity during the pandemic. Within the breakfast sandwiches and meals category, product characteristics like “gluten-free,” “veggie”, “ketogenic”, “low carb” and
Plant-based, low-sugar shaping breakfast trends Read More »
The question is, how can a brand stay competitive as new companies emerge every day and threaten its position? One solution is competitive intelligence (CI) – a process that can drive revenue and keep brands ahead in their industry. Let’s get into what CI is, what it isn’t, and how brands can harness it. What
A Marketer’s Guide To Competitive Intelligence Read More »
