Month: February 2021

Marketing to South African Consumers

Synopsis Marketing to South African Consumers provides core introductory marketing theory underpinned by a contemporary and localised South African perspective. South Africa has a unique hybrid economy with strong formal and informal economies co-existing in a deeply unequal society. This textbook maintains a classic view of marketing theory, but is written with a focus on consumer …

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The Who, What, Why, & How of Digital Marketing

Written by Lucy Alexander @lucyalexander22 HubSpot also recommends this fundamental guide for getting started with digital marketing. Get the Guide With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% …

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