Month: December 2020

How to define your brand positioning to set up new growth

Your brand positioning statement defines how your brand shows up to your ideal consumer target. Your brand positioning matches what consumers want with what your brand does best. Many brands are negligent in failing to define themselves. Keep in mind, if you don’t position your brand the way you want, your customers and competitors will …

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How To Craft A Killer Brand Positioning Statement.

Whenever we think of a successful company brand, the first thing that pops into our head is their iconic logo. Whether it’s the ‘half eaten apple fruit’ of Apple, the ‘tick’ or the ‘swoosh’ of Nike, or the golden arches of McDonalds – We just cannot dislodge the image of their logo and ‘brand colors’ from our memory, no matter how hard …

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How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking …

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